Fashion in the 60's
Timeline of the 60's
1961 -- Jackie Kennedy - The beginning of 60's fashion looked a lot like the clothes worn in the 50's. When John F. Kennedy became president of the Unites States of America, his wife Jackie became a style icon throughout the world, well known for her dress suits and hats.
1961 -- Little Nothing Dress - A staple item of a 60's wardrobe was the "little nothing" dress, a simple, usually sleeveless dress.
1962 -- High-waisted Outfits - Inspired by the actress Audrey Hepburn, the high-waisted style became very popular, as the styles were slender and flattering.
1963 -- Natural Look - The Baby Boomer generation became teenagers, and more natural look started taking over the fashion world. Fresh, minimal makeup, low heels, and short hair came into style.
1964 -- Femininity Rules - As the fashion icon Coco Chanel grew in popularity, so the trend for femininity. Women began wearing lace again, and even hair bows.
1965 -- Poor Boy Look - A common part of 1965 fashion was a "poor boy" look, made up of jeans and an over-sized sweater, often homemade from yarn.
1965 -- Twiggy - A famous Australian model, Jean Shrimpton (Twiggy), makes headlines with a scandalously short dress at the Melbourne Cup Carnival.
1966 -- The Mod Look - When teenagers started breaking away from the traditions of their parents, they developed and fresh and modern look. Women started wearing miniskirts, inspired by both American trends and Twiggy.
1967 -- High Boots and Patterns - Women towards the end of the 60's began wearing high boots, and adapted bold, bright patterns.
1968 -- Individualism and Hippies - In a growing effort to be individual, the hippie style rocketed to popularity, and fashion from second-hand or thrift stores became very popular.
1969 -- Maturity - The teenagers of the era were growing up, and fashion followed suit. At the end of the 60's, just about any style was acceptable, whether it was bold or soft, loud or pastel, short or long, a woman could wear what she wanted, however she wanted.
1961 -- Jackie Kennedy - The beginning of 60's fashion looked a lot like the clothes worn in the 50's. When John F. Kennedy became president of the Unites States of America, his wife Jackie became a style icon throughout the world, well known for her dress suits and hats.
1961 -- Little Nothing Dress - A staple item of a 60's wardrobe was the "little nothing" dress, a simple, usually sleeveless dress.
1962 -- High-waisted Outfits - Inspired by the actress Audrey Hepburn, the high-waisted style became very popular, as the styles were slender and flattering.
1963 -- Natural Look - The Baby Boomer generation became teenagers, and more natural look started taking over the fashion world. Fresh, minimal makeup, low heels, and short hair came into style.
1964 -- Femininity Rules - As the fashion icon Coco Chanel grew in popularity, so the trend for femininity. Women began wearing lace again, and even hair bows.
1965 -- Poor Boy Look - A common part of 1965 fashion was a "poor boy" look, made up of jeans and an over-sized sweater, often homemade from yarn.
1965 -- Twiggy - A famous Australian model, Jean Shrimpton (Twiggy), makes headlines with a scandalously short dress at the Melbourne Cup Carnival.
1966 -- The Mod Look - When teenagers started breaking away from the traditions of their parents, they developed and fresh and modern look. Women started wearing miniskirts, inspired by both American trends and Twiggy.
1967 -- High Boots and Patterns - Women towards the end of the 60's began wearing high boots, and adapted bold, bright patterns.
1968 -- Individualism and Hippies - In a growing effort to be individual, the hippie style rocketed to popularity, and fashion from second-hand or thrift stores became very popular.
1969 -- Maturity - The teenagers of the era were growing up, and fashion followed suit. At the end of the 60's, just about any style was acceptable, whether it was bold or soft, loud or pastel, short or long, a woman could wear what she wanted, however she wanted.
The 1960's were one of the most creative periods in modern history. Whether it was due to experimetation with drugs or anger over the Vietnam War, the 1960's were quite overwhelming in their own right, in fashion, technology, movies, music and sports.
The 1960's are known to be the decade in which fashion changed from being simple and conservative to carefree and relaxed. London was one of the major influences on the changing fashions in the early 1960's, and Carnaby Street, and is often called the beating heart of the “Swinging Sixties”. Many people believe that the sixties were only as successful as they were because of the conformity and strict fashions of the fifties. It was as though all the rebellion and teenage freedom that had been confined in the fifties had suddenly exploded in the turn of the decade. ‘Mod’ fashions reached the height of their popularity in the 1960's. ‘Mods’ were young men who rode on mopeds, wore tailored clothing, and played Jazz music. The ‘Mod’ movement died out after a riot broke out on Brighton beach between the ‘Mods’ and ‘Rockers’. After the riots had long ended, fashion designers in London gave the word a whole new meaning, as a matter of starting anew in that particular trend. By 1965, ‘Mod’ fashions, which included miniskirts and hotpants, were being worn around the world. The miniskirt rapidly gained popularity in Australia after the British supermodel Jean Shrimpton (Twiggy) wore one to the Melbourne Cup Carnival in 1965. Many people were shocked by the dress that ended well above her knees By the end of the 1960's however, people all over Australia were wearing miniskirts and shift dresses. The hippie movement also began just as miniskirts were becoming more widely accepted. The movement tried to shift from the current western fashion ideas, to try and embrace clothing made from natural fabrics dyed with bright colours. The hippie fashion was also influenced greatly by African and Asian cultures and clothing. Advertising throughout this decade was centered on women, mainly because the advertisers knew that while men mad the money in the household, it was primarily women who spent it. The ads targeted the aesthetic appearance of women, and encouraged them to look better to impress their husbands and their friends. The ads were colourful and attention-grabbing, intended to catch the eye of a browser and garner their attention. |